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Pricing Models

Alguna supports flexible pricing models to match various business needs—from simple flat fees to complex usage-based structures. Configure these in the dashboard when creating or editing products.

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Fixed Pricing

A consistent, unchanging fee charged on a recurring basis, regardless of usage. Best for: Platform access fees, base subscriptions, support tiers Real-world examples:

• Slack charges $8.75/user/month for Pro, regardless of message volume
• Notion charges $10/user/month for Plus, with no usage limits
• Linear charges $8/user/month flat rate for project management

Configure in dashboard:

1. Navigate to Products → New Product
2. Set Fee Type to Fixed
3. Enter the price per unit
4. Set billing frequency (monthly, annual, etc.)

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Per-Unit Pricing

Charge a fixed price for each unit consumed, billed based on actual usage. Best for: Seat-based pricing, API calls, storage, data transfer Real-world examples:

• AWS S3 charges $0.023/GB/month for storage
• SendGrid charges $0.00025 per email beyond included volume
• Snowflake charges per compute credit consumed

Configure in dashboard:

1. Navigate to Products → New Product
2. Set Fee Type to Metered
3. Select your billable metric
4. Set Pricing Model to Per Unit
5. Enter the price per unit

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Tiered Pricing

All units are priced at the rate of the tier the customer lands in based on total volume. Best for: Encouraging volume commitments, rewarding larger customers Real-world examples:

• Intercom pricing where reaching a higher tier means ALL conversations are billed at that tier’s rate
• Mailchimp where your total contacts determine the price per contact for everyone

How it works: If a customer uses 250 units, they’re in Tier 2, so all 250 units are charged at $0.10 = **$25.00** Configure in dashboard:

1. Navigate to Products → New Product
2. Set Fee Type to Metered or Fixed
3. Set Pricing Model to Tiered
4. Define your tier ranges and prices

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Graduated Tiered Pricing

Units are priced progressively—first units at one rate, next units at another rate, and so on. Best for: Usage-based pricing where you want customers to pay more for initial usage Real-world examples:

• Stripe billing where first $1M is 0.5$4M is 0.4%, above $5M is 0.3%
• Twilio where first 1M messages cost more than subsequent messages
• Datadog log management with progressive pricing

How it works: If a customer uses 250 units:

• First 100 @ $0.15 =$15.00
• Next 150 @ $0.10 =$15.00
• Total = $30.00

Configure in dashboard:

1. Navigate to Products → New Product
2. Set Pricing Model to Graduated Tiered
3. Define tier boundaries and per-tier rates

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Prepaid with Overages

Customer pays upfront for a bundle of units, with additional charges for usage beyond the prepaid amount. Best for: Committed usage packages, API bundles, messaging packs Real-world examples:

• Twilio prepaid messaging packages with overage fees
• OpenAI prepaid token bundles with pay-as-you-go overages
• Plaid API call packages with per-call overage pricing

How it works:

• Prepaid: 1,000 API calls for $50/month
• Overage: $0.08 per call beyond 1,000

If customer uses 1,500 calls:

• Prepaid: $50.00
• Overage: 500 × $0.08 =$40.00
• Total = $90.00

Configure in dashboard:

1. Navigate to Products → New Product
2. Set Pricing Model to Prepaid with Overages
3. Set prepaid quantity and price
4. Set overage price per unit

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Percentage-Based Pricing

Charge a percentage of transaction value or revenue processed. Best for: Payment processing, marketplace fees, revenue share models Real-world examples:

• Stripe charges 2.9% + $0.30 per transaction
• Shopify Payments charges 2.4% + $0.30 per transaction
• Gumroad charges 10% of transaction value

How it works:

• Rate: 2.5% + $0.25 per transaction
• Customer processes $10,000 in payments
• Fee: ($10,000 × 2.5$0.25) = $250 +$25 = $275

Configure in dashboard:

1. Navigate to Products → New Product
2. Set Pricing Model to Volume Percentage
3. Enter percentage rate and optional fixed fee per transaction

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Graduated Percentage Pricing

Different percentage rates apply based on volume tiers, calculated progressively. Best for: High-volume transaction processing with volume discounts Real-world examples:

• Stripe Billing with volume discounts for larger businesses
• Adyen payment processing with graduated rates
• Marqeta card issuing with tiered processing fees

How it works: If customer processes $250,000:

• First $100K @ 2.5$2,500
• Next $150K @ 2.0$3,000
• Total = $5,500

Configure in dashboard:

1. Navigate to Products → New Product
2. Set Pricing Model to Graduated Percentage
3. Define tier thresholds and percentage rates

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Tiered Percentage Pricing

A single percentage rate applies to all volume based on which tier the total falls into. Best for: Simple volume-based percentage pricing How it works: If customer processes $250,000, they’re in Tier 2:

• All $250K @ 2.0$5,000**

Configure in dashboard:

1. Navigate to Products → New Product
2. Set Pricing Model to Tiered Percentage
3. Define tier thresholds and rates

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Choosing the Right Model

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Next Steps